Custom web-based software launched by Better Homes and Garden Real Estate Canada


High end real estate brokerage firm Better Homes and Gardens and Trulia launched a custom software platform for the company’s affiliated network of real estate professionals. The software is designed to increase productivity and drive lead generation.

The web-based software enables agents to create personalized websites to market themselves and their properties. It also includes a CRM to manage their contacts and marketing tools that automate the process of building and executing marketing campaigns to engage and convert contacts into clients.

Better Homes and Gardens Real Estate Canada launched in 2011 and is operated as a master franchise of the Realogy-owned Better Homes and Gardens Real Estate brand by My Lifestyle Brand Inc. The brand has nine offices across Canada.